The idea behind remarketing is to reach out to users who already know your brand or products. For that reason, people have much higher chances of converting.
What are the different types of Remarketing?
Email remarketing permits you to target people on your email list. You can create ad campaigns specifically for those who open your emails.
Since the people who open your emails already show their interest in what you have to offer them, using email remarketing helps you keep your brand on their mind.
You can display ads on a search engine. With these remarketing ads, you will be able to target those who have visited your website and are searching for certain terms online. Between these two criteria, you can find potential customers who will be the most interested in learning more about your company with a high degree of accuracy.
You can also display ads to people on YouTube. People who have visited your channel or your videos can be retargeted through ads while they browse elsewhere on the Google display network.
- Access your Google AdWords account and get your remarketing tag. This tag is a piece of HTML code that you have to insert into the body of all the pages of your website (before </body>).
- Create a remarketing list. These are lists made up of all the people who have made a specific action on your website, so you can configure it according to your goals. You can build a list with all your website visitors from the last month, for example, or with all the users who have visited a specific page.
- Activate your campaign. Create a new remarketing campaign and target it at one of the lists you have created. You can also play around with normal settings- language, geographic location, bid, etc.
- Create one or more variations of your ad. If you’re just getting started, you can try out different creativities using A/B Testing. It will help you optimize your campaign by sticking with the ones that work best.
- Your campaign is ready!
How to improve the remarketing campaign?
- Limit the frequency with which your ads are shown. You want to be sure your messages are received, but you don’t want to overwhelm your users. Use tools to limit how often your ads are shown, and be sure to limit the number of impacts per user.
- Don’t be afraid to create different lists. Remember: personalization is key! Users visit your website for different reasons and are interested in different things, so the more segments you create, the more you can get it just right.
- Create specific lists for users who have already purchased. If you create a special list for the users who have viewed the thank you for your purchase page, you can communicate directly with your actual clients. Treat them with discounts and promotions so they feel special.
- Experiment, measure, repeat. You have a world of analytics tools for your remarketing campaigns, so use them! Establish regular checks, find out which options work best, and start making changes using them. With a bit of practice and patience, you will definitely find the perfect remarketing campaign for your goals.