Off-page SEO also called Off-site SEO. Off-page SEO refers to actions taken outsides of your own website to increase the ranking of your website within the Search Engine Result page(SERPs). Off-page SEO is a part of Search Engine Optimization (SEO).
Why OFF-PAGE SEO is important?
Creating backlinks is the root of off-page SEO. Search engines use backlinks as indications of the linked-to content’s quality, so backlink is a link one website gets from another website, Backlinks make a huge impact on a website’s performance in search engine results. This is why backlink is the main factor to improve the website’s ranking.
There are three types of links:
- Natural link building is exactly what the name suggests i.e. backlinks that are created naturally without the website owner has to go and generate them either through guest posting, or other forms of link building practices. In simple words, natural links happen when other webmasters, bloggers or website owners link to your content (blogs, images, products, videos, etc) because they think it is useful for their readers and adds value to their websites or pages.
- are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.
- Manually built links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content.
- Social Media Marketing
- Guest Blogging
- Linked and Unlinked Brand mentions
- Influencer Marketing