Digital marketing is a marketing tactic done by using digital channels. So, things like search engine optimization, website banners, social media marketing, affiliate marketing are all examples of individual digital marketing tactics.
What is Inbound Marketing?
Inbound marketing is a clear, defined marketing strategy that has specific steps and best practices. Inbound marketing strategy follows a lot of digital marketing tactics like blogging and improving SEO. Inbound marketing gets the attention of customers and makes the company easy to be found.
To replace old marketing tactics, companies are using new methods for building brand awareness, developing relationships with people, and generating leads. In short, inbound marketing brings customers to you. So, you don’t need to chase them down. It helps people find your company in the early stages of their decision-making process, leading to a stronger influence on their future buying decisions.
Types of Inbound Marketing:
Search engine optimization is an integral part of a powerful inbound marketing strategy. Using keyword analysis, well-structured site design, and other SEO best practices will help your company site to appear on the top of search results will ensure that your content is being seen by the right audience and bring in the right leads.
The most common form of inbound marketing, blogging can play an important role in driving traffic and nurturing leads. Blogging helps you to improve SEO, and always try to add valuable content it will attract more people to your company site.
Approx 67% of online adults using social media platforms to share a message and information you can’t afford to ignore widely popular online communities such as Facebook, Instagram, Twitter, and Pinterest. But now these social media platforms are using not only for sharing information but also use for advertisement and marketing. Social media platforms have big audiences and it is very easy to target right audiences on social media.
Live Events and Webinars
With online webinars and live events, Take inbound marketing to the next level. Online webinars and live events built trust between your audiences.
And there’s much more: Videos, whitepapers, eBooks, e-newsletters, public speaking. Any opportunity to share valuable content is an opportunity to practice inbound marketing.
Today, 94% of Internet users use email. Therefore, marketing through email allows you to reach a lot of Internet users even if they are not active on social media. Moreover, a survey found that an astounding 75% of adult online users say email marketing is actually their chosen marketing method.
Why You Need Inbound Marketing to Survive?
Inbound marketing offers numerous benefits. When utilized effectively, it can:
1. Shape a brand preference and influence future purchases.
2. Generate social media shares and inbound links.
3. Put customers in the driver’s seat.
4. Help fuel search engine optimization efforts.
5. Increase brand awareness.
6. Enable customers to engage with your brand at their point of need, 24/7.
7. Generate qualified leads.
Inbound efforts build upon themselves over time, Unlike traditional marketing initiatives.
For example, a strong piece of content offers many instant and long-term benefits. It brings awareness to your company when launched and will continue to resource your clients as long as it stays on your website. As the content gains more publicity, it can then become an ongoing source of inbound traffic via search engine optimization (SEO), social shares, and word of mouth.