Free Digital World: Difference between White hat vs Black hat vs Grey hat SEO
As we know the importance of SEO to rank a website on the search engine page. SEO Search Engine Optimization helps your website to rank on SERP (Search Engine Result Page), There are two types of SEO i.e. Off-page SEO and On-page SEO.
Off-page SEO refers to actions taken outsides of your own website to increase the ranking of your website within the Search Engine Result page(SERPs). Creating backlinks also a part of off-page SEO.
the practice of optimizing individual web pages to rank higher and earn more relevant traffic in SERP. On-page refers to both the content and HTML source code of a page that can be optimized, as denied to off-page SEO which refers to links and other outer signals.
In this article, we will discuss the type of tactics of SEO i.e. White hat, Black hat, and Grey hat SEO.
What is White hat SEO?
In simple words, It refers to the correct, legal, and ethical way to optimize a site.
A white-hat SEO strategy meets the following three criteria.
1. It Follows Search Engine guidelines
There are some rules and guidelines that Google has laid out to define the proper way to optimize the site. In short White hat SEO follows google’s Webmaster guidelines.
So, if you’re not trying to manipulate rankings or otherwise deceive Google’s algorithm, you’re likely following their guidelines and using white hat SEO.
2. It focuses on the human audience
White hat SEO involves making changes that are beneficial to a site’s visitors.
Tactics like publishing high-quality content and improving page load times improve the value of your site and it also helps you to increase user engagement. The eases with which they can navigate it — making them upstanding, Google-approved strategies.
3. It takes a long term approach
Strategies that follow Google’s guidelines and create a positive user experience are often more time- and work-intensive than black hat methods. This means that it will take time to see the results you want.
But on the flip side, white hat SEO also has a much more lasting impact. That’s because when you use strategies that are designed to improve your overall site experience, you can achieve steady rankings for your target keywords.
What is Black hat SEO?
Black hat SEO is opposite to white hat SEO, Black hat SEO does not follow Search engine guidelines.
A black-hat SEO strategy meets the following three criteria.
1. It violets SE guidelines
Black hat tactics break Google’s guidelines. And in many cases, are directly referenced in these guidelines as practices you shouldn’t use.
2. It relies on manipulative tactics
While white hat SEO involves looking for ways to improve user experience, the black hat SEO relies on manipulating Google’s algorithm to improve rankings.
To put it simply, if a tactic is designed to make Google think that a site provides more value to users than it really does, it’s deceptive — and it’s black hat SEO.
3. It focuses on a quick win
Many of the strategies involved in black hat SEO are focused on exploiting loopholes in Google’s algorithm that can lead to improvements in rankings without much work.
And while some of these tactics can produce results, they’re almost always short-lived.
That’s because Google is constantly improving its algorithm to provide the best results to searchers, and to prevent site owners who don’t provide a great site experience from ranking well.
This means that sites using black hat strategies are at risk for losing their rankings every time there’s a new algorithm update — making this a much more short-term approach than white hat SEO.
What is Grey hat SEO?
Although this is a less common term, you’ll sometimes hear SEOs refer to “grey hat” tactics.
And as you may have guessed, this term is used to describe strategies that fall somewhere in between white hat and black hat SEO.
In most cases, they could be considered manipulative, but Google hasn’t named them as practices to avoid.
So while they might be less risky than the tactics Google has explicitly defined as bad, they still hold the potential for consequences.
For example, tactics like creating doorway pages, building microsites, and submitting to link directories are all considered “grey hat.” You’ll occasionally come across debates about whether these are safe to use, or simply not worth the risk.
Black Hat vs White Hat SEO: What’s the Difference between?
White Hat SEO:
Google’s Webmaster Guidelines outline a few basic principles to follow when optimizing a site:
- Primarily make pages for audiences, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings. A good practice is whether you’d feel comfortable describing what you’ve done to a website that competes with you, or to a Google employee. Another effective test is to ask, “Does this help my audiences?
- Makes your website unique, valuable, or engaging, Make your website stand out in your field.
Google also explains that site owners who uphold “the spirit of the basic principles” will see better rankings than those who use deceptive practices.
So as long as you keep your visitors in mind as you work on your site and make changes with the goal of providing them with a better browsing experience, you can be confident that your SEO strategy is in line with Google’s guidelines.
Black Hat SEO:
While Google’s recommendations for the types of strategies you should be using are a bit general and refer to the “spirit” behind the changes, they’re much more straightforward about the tactics you shouldn’t be using.
- Automatically generated content
- Participating in link schemes
- Creating pages with little or no original content
- Sneaky redirects
- Hidden text or links
- Doorway pages
- Scraped content
- Participating in affiliate programs without adding sufficient value
- Loading pages with irrelevant keywords
- Creating pages with spiteful behavior, such as phishing or installing viruses, trojans, or other badware
- Abusing rich snippets markup
- Sending automated queries to Google
Black hat SEO may increase your website rank fast but after some time it will affect your ranking because the tactics followed by Black hat SEO are illegal and against SE guidelines.
So, it is better to create valuable and high-quality content and do white hat SEO because it follows SE guidelines and it attracts users, and one day your ranking will increase.