ORM in Digital Marketing – Impact of ORM on Business Growth
What is the part of ORM in Digital Marketing?
Online reputation management (ORM) is about monitoring and improving the online presence of your business and shows how your business is viewed online. It means analyzing, and improving what a potential customer will discover about your brand, your people, or your product/service when they perform a Google search page.
Concepts of ORM in Digital Marketing
ORM stands for Online Reputation management. It plays a crucial role in digital marketing because it helps to get relieved of negative reviews about a company and brand from search engines. ORM involves inserting new content online that pushes past or unwanted content lower in search results.
The biggest misunderstanding of some marketers about ORM is that it is a part of Search Engine Optimization. And these methodologies which help a business to improve the search engine ranking but ORM is opposite from SEO because SEO helps us to improve the search engine ranking by using different On-page and Off-page activities and ORM helps us to get relieved of bad reviews or feedbacks of customers by pushing past or unwanted reviews lower in search results so that we can invite more customers for our business effectively or easily.
Content Management. Content always plays a crucial role in ORM because the marketing experts always say that “Content is the King”. Content helps us to improve the online reputation of the business by pushing the bad or unwanted content down in search results by inserting new content.
SEO can also be important for online reputation management ORM because SEO helps us to enhance the search engine’s visibility of the business ‘s website organically through on-page and off-page activities. Good visibility in search engine result pages (SERPs) is always helpful for building the online reputation of the business.
Social profile management One of the most effective and easiest methods to control your reputation in the search engine result pages (SERPs) is to create social profiles on major social media platforms like Facebook, Twitter, linked in, YouTube, and many more.
How Does ORM Impact Digital Marketing?
It is very easy for people to judge your company by what they find on Google Search. In fact, about 90% of customers read online reviews before visiting a business site. By simply searching for you on the internet, they can come up with different feelings about your company and what you offer, good or bad.
A negative online appearance, or having no presence, can firmly impact the success of your company. Whether you are closing a business deal or developing a business partnership, your online reputation counts.
How ORM is important in Digital Marketing
- According to experts – 65% of consumers come from online referrals. If you manage the customer’s reviews actively then it will be helpful for you to build your referral list and trust with current and potential customers who are searching online.
- Improve your brand visibility- Nowadays, people tend to review from blogs, forums, and social media before making a decision on what to purchase. ORM permits you to improve positive reviews about your brand or business and create brand visibility.
- Improve Sales- Generally, Positive reviews help you to attract more people because it helps them to get trust easily. This is because most of people feel that more positive reviews mean the most effective products and services.
Online Reputation Management ORM plays an important role to identify your brand value and brand visibility. Always try to resolve issues faced by customers and ask them to put positive reviews or feedback.