Digital world article on Social Media Marketing: Benefits of Social Media Marketing to increase sales, build a network, and to reach business goals.
Social media and technology have brought a world of change for the people of today. There are some negative aspects, there is no denying the ease Because It has brought connectivity and creativity into people’s lives. It has provided people with an awe-inspiring amount of resources, including the connection to strangers around the world. It provides a platform for people to share their personal life, professional life, their interest.
Social media and Business
Nearly half of the world’s population using Social media platforms every day. The importance of social media in business is growing at high speed. The social media industry is bound to become bigger in the coming years, because the use of social media is growing, and people get more attracted to social media. It’s booming like never before. Social Media is a very good place to reach a new and highly targeted potential customer.
But the question is “How social media marketing good for business”, “How Social media marketing help to grow your business”. To understand the benefits of Social media read the full article, and surely it’ll help you.
Brand Awareness:
According to a study, more than half of adults do not trust a brand until they see “real-world proof” that the brand keeping their promises. To connect with the potential customer you’ve got to show the human side of your brand. You’ve to show your customer, “your brand value, How are you looking out for the best interest of your customers?, Does your product really work?” The ability to create a real human connection, Social media plays a key role in brand awareness. According to an infographic published by Ambassador, 71% of customers are more likely to recommend a brand to others if they have a positive experience with it on social media. Increasing your brand awareness via social media isn’t rocket science.
Here are a few tips on how you can do so.
- Find your audience: Before start working on a particular social media platform, find out who your target audience is? You can do this by searching for relevant conversations about your product or industry. For example, a B2B company may find its audience on LinkedIn rather than Facebook. Don’t just assume or follow other brands.
- Use Content: Once you know where your target audience is, it’s time to attract your target audience by using eye-catching visuals with your content. Images and videos play a key role in helping you grow your brand awareness on social media channels.
- Start Conversation: Social media is all about making conversations. If you use these social platforms for one-way communication only, you’ll only grab attention. Instead, talk and listen. Get involved with your audience, make conversation two-way communication. Showcase your personality by conversing, tagging, and mentioning others. The more you communicate with your audience more you’ll get a result.
- Track your efforts: Don’t just aim in the dark. Use the tracking tools provided by the platforms (eg: Facebook Page Insights) along with other external tools such as URL Google Analytics, etc. to measure your social media activity. Use the insights you gain to understand what’s working so that you can optimize your efforts and build a stronger brand with social media.
Every Single-step that you take, increase Brand awareness with social media will impact the overall growth of your business.
Increase website Trafficking:
Social Media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog and website to your social channel is a great way to get readers as soon as you publish a new post. Participation in Social chat may also increase your visibility. For example, having an active blog makes it easy for you to connect with your audience with the help of fresh content. But by having them share this content (on the right time) on Twitter or Facebook increases your reach 10X. You’re suddenly reaching out to a bigger audience that may like plus share your content, follow your brand, and ultimately become a customer.
Improve SEO:
Social media marketing has a connection with SEO. While Google has clearly stated that it does take social media platforms into consideration when ranking a page.
Let’s look How social media help you to increase your website page rank.
- Social media profiles indeed have the power to rank in the top 10 results. Social media profiles are a great way to connect to your audience and customers. They work as a doorway to your business website because they show your human side. They not only inform the searcher about your business profile but also help them become a part of your conversations. By optimizing your social profiles and by keeping them fresh with the right content, you create a stronger presence on the web. You get more exposure. And you have multiple channels to draw people towards your business.
- To connect someone people are no longer need google search. Today, the search is not only limited to web search engines. It has moved beyond, This is why social media platforms such as Facebook and Twitter are the new search engines. Every day, there are massive amounts of content being created and shared on the social web. This content can be easily found by users with the help of keyword searches, hashtags, etc. When people search for the type of content you’re publishing on your social media page, you may win new fans that want to follow, connect, and do business with you. It’s just not about the content, but also about the content producer, which is you. When people see great content being created and shared, they’re curious about who’s behind it. This may lead them to look you up on LinkedIn and learn more about your business. Being a business it’s important that you take the necessary steps to stand out from other competing social media profiles and avoid have duplicate accounts.
Increase Sales:
Another importance of social media in business is increasing targeted lead for your business. This is only one part of your business, the crucial part is covert this leads into sales. there are some ways to increase targeted leads, convert that leads into sales.
1.Promotions / Ads
Social media promotion/ Advertisement plays the key role to gain more audience and to get more conversion rate. some important things get to know before the promotion or advertisement of your product on social media, and they are
– 1.1 What is the Goal? Before any action, the First thing you have to decide your goals. If you don’t have any goal and you start promoting your product and service, the result you’ll get low and undefined. So wright down your goals, and start to execute your goals.
– 1.2 Before target your audience, define your right audience. The right audience helps you to reach your goals.
– 1.3 Create inspiring, attractive, meaningful content.
After, execution of all these three steps your project ready for promotion/ advertisement. Here is the link please follow it for more details about click here.
2. Influencers
Social media has allowed people around the world to connect with each other and share their ideas and motivation. The motivational influencers have found a new way for people to be inspired greatly by using Social media.
These influencers are just want to help make a difference in other people’s lives by spreading the message of their passion. By producing content that is meaningful and valuable to their audience, they can gain a large following that establishes them as a trustworthy leader in the industry. When these influencers talk about your products and services then people get more attracted to your products.
These influencers help you to get more audience and boost your business. For Example, Click here.
3. Surveys / Feedbacks
“What is the customer need?”, “Are products or services good for the customer?”, “How to get customer faith?”. “How to find customer’s needs?” all these questions come in mind while starting a new business. But don’t worry you’ll get all these answers from your audience ( Customers ) itself. Again the question is “How”?
The answer is to start taking the survey and feedback from your audience. Create some valuable questions which will help you to get the answers to your questions, make the survey of these questions, and post it on social media platforms. start collecting your customer’s feedbacks, start working with this feedbacks. the surveys and feedbacks help you to understand customer’s interests and choices. When you start working on customer’s needs or interest it’ll indirectly increase your sales.
Audience Engagement:
- The audience plays a crucial part to grow your business. Traditional media which offers you only one-way communication, but the social media platforms are two-way communication media. Here, you can get directly interact with your audience. The content created by you is valuable and easy to understand and your product is satisfying to your customer, then your customer will help you to make more network by their referrals many new customers will attract to your services.
- The second crucial thing is how you engage with your customers. Always communicate with your customers, come with new ideas and content, start to create events, play fun games like quizzes, puzzles, etc. This all helps you to attract an audience.
- Give good customer service and help desk. Stay active, solve your customer’s doubts, answer all the questions asked by customers.
Cost-Effective:
To increase sales of your products and services marketing and advertisement it is a must, for marketing and advertisement companies invest so much money. Social media marketing and advertisement may be new, but it’s growing faster than imagined. When we compare social media with traditional media like Print, TV, Radio, etc. then social ads not only dependable but also cheaper. You can reach the maximum audience with a low budget by using a social media platform but make sure you are targeting the right audience.
Conclusion: The conclusion of social media can only be understood when you start applying what we discussed. if your goal, targeted audience is accurate you will surely get success in your business.
To better understand click here for a visual explanation.