Google’s Best Search Engine Tools To Analyse And Increase Web Traffic
- Google Analytics
- Google Trends
- Google Keyword Planner
- Google Search Console
- Google PageSpeed Insight
Google Analytics is the most powerful free ANALYTICS tool, Google Analytics tracks every bit of traffic you can imagine on your website like where it comes from, which page is receiving it, location, gender, behavior.
It is not purely for SEO, but still a helpful tool to track a website’s organic and paid traffic.
You can create a manual dashboard and manual reports for better understanding.
Even you can create goals and track conversion on Google Analytics. Digital Marketing perspective Google Analytics is a very useful and important tool.
Google Trends shows the popular search term over time, which is useful for uncovering seasonal variation in search popularity. Google Trends shows results according to selected location and keywords entered by the user.
Even you can compare two keywords to find out relative popularity.
Enter keyword or group of keywords into the tool, Google Keyword planner will return all high-ranking keywords suggestions with priority and search volume.
Google keyword planner also useful for competitor’s analysis, you just need to enter the competitor’s URL and Google keyword planner will show you the keywords which is your competitor using for ranking.
Google Search Console gives you a taste of what the most used search engine thinks of your website. You can use the Google search console to check and fix technical issues on your website, see important SEO data like clicks, impressions, and average ranking position, submit sitemaps, and more.
Google Search Console shows a handful of technical SEO issues, the top 1,000 backlinks, and top 1,000 organic keywords.
Google PageSpeed Insight shows you the performance of your website like the loading speed of your website on desktop and mobile.
You just need to enter your website URL and Google PageSpeed Insight will show you overall performance with a 0 to 100 rating, and also provide you the suggestions and errors to improve your website speed.