SEO or Search Engine Optimization is one of the most effective digital marketing strategies to date.
And it’s also one of the cheapest. To define SEO, it is simply gaining traction on the first pages of search engines. This means, internet users all over the world will be able to see your brand because after all, no one ever clicks and scans the second pages.
For your content to be displayed on SERPs (Search Engine Results Pages), you need to do white hat SEO. This means, doing a set of on-page and off-page techniques that will allow search engine algorithms to scan your content and deem it as relevant and authoritative.
Unfortunately, it’s not always smooth sailing. You have to be meticulous in the process. And here are simple tips for the video game industry to win at SEO.
1. Extensive keyword research
SEO will never work without keyword research. Ask any advertising agency and SEO is built around the keywords you use for your content. When starting with keyword research, make sure that you select the most keywords relevant to the video game industry. You can do these steps:
- Check competitors’ sites and use UberSuggest to know what keywords they already rank for
- Type in relevant keywords and check the websites that are on the first pages. More often than not, use keywords are on the title, meta, and slug.
- Use other tools that can expand your short-tail keywords to long-tail keywords.
- Check keyword search volume to know if it’s highly competitive or not
- You can scour for keywords from Wikipedia. The bolded words are typically useful ones.
- Go incognito on search pages and use the autocomplete feature to know what video-game audiences are typing
Once you have a list of keywords, time to create content around it, which leads us to the next step.
2. Relevant and valuable content
In the past, search engine algorithms are tricked with keyword spamming. This is when marketers try to cram as many of the primary keywords in one content, which sounded ridiculous and unnatural.
Today, this is already considered black hat SEO. Algorithms now put your content into buckets and gauge which niche your content is most relevant with. That being said, always create valuable and relevant content.
3. On-page and off-page SEO
Don’t neglect on-page and off-page SEO because these two elements will make or break your SEO strategy. For one, make sure the primary keywords are in your title tag, H2, H3, meta description, slug, and more. Also, optimize your photos with keywords and optimize your content with synonyms.
4. Repurposed content
One way to tap into your audiences who are frequently hanging out in different channels is by repurposing content. If you have a blog or social media post that is cutting through the noise, repurpose it into a different media. You can create a video out of it so you can tap into your YouTube or Twitch audiences as well.
5. Social media channels
One way to make waves online fast is by marketing your events in social media networks. You can join Facebook Groups and Pages and invite like-minded individuals there. Better yet, create graphics with compelling captions that are likely to get viral.
This way, many social media users will know of your brand, team, or organization.